News: Artemis Fowl Book Cover Rebranding

Yesterday, on the 4th March, Eoin Colfer and a small group of people gathered in Picadilly Circus, London, to unveil the new, 10th anniversary edition covers of the entire Artemis Fowl series. I’m often quite annoyed when publishers decided to rebrand covers mid-series, as it often means that I have two mismatching halves of a series, but I’m hoping that Puffin will be doing an ‘old’ version cover for the last book in the series.

The new covers are in quite a different direction from all the previous Artemis Fowls- clean, hi-tech and white seems to be the theme for this set. As well as that, they also seem to be displaying the titular character himself, something which all previous covers have veiled in shadow. While I do appreciate the new covers, I have to admit that I personally do much more like the previous sets of covers, which were very beautiful in my opinion. As I said earlier- I hope they publish the last book both in this covering series and the previous one. One thing I do much like about the new covers, however, is the slogan- “Criminally good” which I think is rather appropriate and amusing.

New 2011 Artemis Fowl Cover Rebrand

What do you think of the new covers?

About Rhys

Rhys is a 19 year old with roots in the UK and Germany. Aside from reading and blogging, he also produces theatre, loves Kate Bush and hopes to pursue a career in publishing. His reviews have been widely quoted in books such as Philip Reeve’s Mortal Engines Quartet, Catherine Bruton’s Pop!, James Treadwell’s Advent and Anarchy and he has presented at such events as Book Expo America.

Want to read more posts like this?

Subscribe to our email feed and get reviews, interviews, giveaways and opinion posts sent straight to your inbox!

What did you think about News: Artemis Fowl Book Cover Rebranding?

  1. Children's books March 14, 2011 at 3:32 pm

    I like these covers but i think i slightly prefer the older ones! I loved those when i was younger

  2. Joanne December 22, 2014 at 1:55 pm

    Eeyew. The new covers are just awful. I picked up and read the first book before I realized this series was categorized as YA. I wouldn’t have touched the first book if it had had this cover. I don’t think the publisher’s realize that , like HP, the Artemis Fowk books have a large adult readership. Aside from the bad art, these covers are firmly directed at 12-year old boys. The other covers were much more intriguing. REALLY bad marketing move.

    • Rhys December 25, 2014 at 10:59 am

      The adult readership of AF isn’t as large as HP by a long way (as a percentage of readers I mean), I don’t think. But even so, the old covers weren’t exactly super adult either (compared to, say, the ‘adult’ HP covers). Interesting point, though. I guess you can’t serve all audiences.

Leave a Reply

Your email address will not be published. Required fields are marked *